What makes a great story? That’s a riddle storytellers face when they sit down to write. Of course the best way to learn how to write a great story is to read great stories. Let’s hope that if you’re in PR, you’re very much a reader.
Next step is to write stories. Lots of them in every form. That’s the beauty of public relations. We get paid to write. And, if we’re very good, we get paid very well to write. Whether it’s speeches for the president or CEO. Scripts that sizzle. A feature for a business publication or blog. Or any number of social media stories.
I have six storytellers or storytelling resources I strongly recommend you follow. They’ll help you answer that question – what makes a great story? They’re go-to people when you’re looking for storytelling idea or tips. And they each approach it from slightly different angles as storytellers, curators and resources.